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Why Companies shouldn’t build Online Communities..
Forget about Communities.Don’t do it. Don’t even think about it. Oh I know that communities are all the rage currently – companies are falling over themselves to create, build and own their very own...
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Continuing the Conversation: For Companies, Build Teams, Not Communities
Yesterday I posted a response to all the wonderful comments and contributions that you all made to my last post on “Why Companies Shouldn’t Build Online Communities“. As I plan to delve further into...
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Defining the “Social Team”
If you’ve been following me online on Twitter or elsewhere, you’ve probably heard me mention the concept of “Social Teams” more than a few times recently. It is, in my mind, a powerful idea that has...
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The 4 Laws of Enduring Innovation Success
Always an avid reader of the Financial Times, (one of the few decent news sources in an otherwise barren information landscape here in the US) I came across a great commentary/review by the FT’s...
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6 Secrets to Corporate Authenticity
“Authentic” is undoubtedly one of most echoed words in the Social World nowadays – applied especially liberally when explaining to companies the means by which they should be conveying themselves to...
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